SABMiller: Sharing stories & celebrating success

How do you help a global workforce say one last ‘cheers’ to their colleagues?

When organisations go through major change – whether it’s a merger, office relocation or restructure - it’s crucial that employees get to voice their feelings. 

But when you’ve got a global workforce of 70,000 people speaking multiple languages, how do you make sure that everyone feels heard? 

This was the challenge facing SABMiller, the world’s second largest brewing company, as they prepared to become part of ABinBev.

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Belong’s solution was a campaign called ‘Making Beer, Making Friends, Making History’. The campaign tapped into the audience’s love of social media, offering a microsite where employees could share memories and send messages of thanks.

The response from employees was overwhelming; check out this two-minute video to see the images and videos that flooded in from across the world, and helped SABMiller people get ready for a new chapter in their careers.  

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